The rising price of gold and silver along with the state of world economics has built a whole new group of investors who will be adding precious metals to their investment portfolio, being a hedge against inflation or even a possible market collapse.

This boom available in the market has caused a boom in online gold dealers giving investors a lot more choices. Along with more choices, comes both opportunity as well as the potential for trouble. Intelligent investors take time to do their research and when they do, they will discover widely varying prices, differences in customer service and advertising strategies.

Some gold and silver dealers advertise heavily online. Among these are Lear Capital, Goldline International, Rosland Capital and Merit Financial. However, when considering who to do business with, remember, someone must pay for all those advertisements which someone is the people who buy their products. Because of this, many of the biggest advertisers, with one noteworthy exception, also charge the very best prices.

Some gold dealers employ aggressive sales tactics and others try to steer prospective customers into the higher margined investments for example numismatic coins claiming they have a higher profit potential... a theory unfortunately we cannot subscribe to.

Another among gold and silver dealers is situated in how long it takes these phones get a buyer their gold or silver. Some online gold and silver dealers ship product the next day and others can take as much as 2 weeks before getting the product in the mail.

Additionally we found it interesting that the exact same amount of gold or silver can cost differing amount depending on the form it's ordered in. For example. One ounce bars of gold are only a one ounce American Gold Eagle coin as well as the 1 ounce American Gold Eagle coin usually less expensive than the one ounce American Buffalo money. So keep this in mind when looking to acquire gold making the choice that suits you best.

Beyond the major sales groups, there are several smaller dealers that, while still very credible, can provide their customers a much more personal and quality of service. Of course, they don't really have sales staff ready to serve you 24 hours a day they also don't have to pay for the huge overhead and commissions which enable it to usually offer you better service and pricing simultaneously. They are certainly worth looking over.

A great way to get a great deal of research done quickly would be to visit a gold dealer website. There you can enjoy the research of others and save a lot of time and effort. These sites are particularly good at helping you avoid the dealers which don't provide top service as well as finding the sites that don't advertise so heavily.

As vital as it is to add gold and silver to your investment portfolio, it's vital to consider your choices which online gold and silver dealer to use and gold dealer reviews are a good way to start in making that choice.